The recent election of Donald Trump to the United States Presidency has been subject to much media coverage and analysis. How could such a travesty have taken place? Mainstream media scrambled to find an explanation, since their predictions had been woefully incorrect. What they focused on was the motivations of the Trump voter, betraying how out of touch the mainstream media is these days. They had little to say about the strategy used by Trump’s campaign, and next to nothing to say about the core of his support – the alt-right movement. It does not matter why the individual chose to vote for Trump, as the media has focused on. Of far greater importance than the decision made by the voter at the booth on election day, is the question of how Trump was able to drum up any kind of support in the first place – in other words, how the alt-right was able to go from being buried deep in the darkest pits of the Internet, to gathering the popular support necessary to have their man stand for President and win. For the meritocrat, understanding this procedure where an ideology surged from obscurity to an emphatic triumph in such a short period of time; is absolutely essential, because we in effect face the same problem that the alt-right did many years ago. If we are to be the alt-left, then we have some work to do and understanding the alt-right, furnishes us with a blueprint about how to do it.
What is the Alt-Right?
The alternative right is a new political movement which has gathered momentum in the last few years, culminating in the election of a candidate who is a living embodiment of their philosophy: Donald Trump. What does the alt-right stand for? This is not particularly clear, however all sources agree that white nationalism and white supremacy is at its core. Alt-righters essentially are vile humans who advocate the immediate cessation of all immigration, legal or illegal on racial lines. They peddle tired and played out falsehoods linking intelligence and race; and who yearn to set in motion pogroms and ethnic cleansing throughout the western world. They are racists, misogynists, and homophobes – and they are proud of it.
Schism in conservatism – the Alt-Right vs the Mainstream Right
What caused the alt-right to be born? Alt-righters repudiate mainstream conservatism, eschewing their ideology and mocking it’s adherents as “cuckservatives”. This disdain for mainstream conservatism stems from a belief that it is purely economic in its nature, and not cultural. The alt-right views mainstream right-wingers as false conservatives and as ideological enemies, because they do not defend ideals of cultural homogeneity, and for economic reasons encourage immigration. In the alt-right perspective, encouraging immigration is regarded with contempt, since doing so compromises European and European diasporic culture. Effectively the schism between mainstream conservatism and the alt-right comes down to conservatism’s focus on the bottom line overriding all other factors, and the alt-right’s focus on race overriding all other factors. A traditional Republican congressman, for instance, would have no issue with the presence of Mexican immigrants, legal or illegal, in the United States; because from their perspective, they are protecting business interests because they will work for less pay than domestic citizens. It is perfectly fine for immigrants to continue to flow into the country. For the alt-righter, this notion is unacceptable because the influx of Mexican immigrants threatens to destroy the cultural order in the United States. It is this feeling of dissatisfaction and betrayal on the part of the alt-right that fuelled the recent growth of the movement.
The Alt-Right’s Success
The links between Trump and the alt-right are manifold. Trump’s chief of staff and leading campaign strategist is one Steve Bannon, editor of Breitbart; a leading online news outlet that serves as among the most prominent mouthpieces of the alt-right. Thus it is a self-evident truth that Trump’s success is the alt-right’s success, and his success is a great vindication of the alt-right’s strategy in the present political climate. In addition to Trump’s election victory, the alt-right also claims responsibility for the United Kingdom’s referendum result to leave the European Union. So meritocrats and indeed people of all stripes can reasonably conclude that the alt-right is the most influential and fastest growing fringe movement in western politics today; and if it should sustain the extraordinary triumphs it has enjoyed in 2016, the alt-right will not be far away from becoming a mainstream political ideology in a number of jurisdictions.
Countering the Alt-Right with an Alt-Left!
The dialectic demands that an alt-left is created in response to the rise of the alt-right. Who will step up to the plate and supply the anti-thesis to the hate? I believe the duty falls to us meritocrats. Mirroring the discontent alt-righters bare in relation to mainstream conservatism, we too feel alienated, unrepresented, and betrayed by mainstream left wing political parties across the western world. Nobody stands for genuine left wing values, nobody stands for radicalism, and nobody stands for an economic revolution. The mainstream left is wholly inadequate because it is economically right wing. It sustains the machine of capitalist democracy, abets the survival and flourishing of dynastic super rich elite families, and thwarts at every turn the concept of establishing equality of opportunity – the bedrock of a meritocracy. Where the right wing, by focusing so intently on economics, betrays the paleoconservative ideals which are the progenitor of the alt-right; the left wing, by focusing so intently on social equality and inclusiveness, betrays the economic ideals on which meritocracy is founded. We are not particularly concerned with building transgender restrooms or safe spaces or instituting affirmative action or encouraging multiculturalism; instead, we are left wing only in the most traditional sense – of equalising economic opportunity, via 100% inheritance tax. The mainstream left stands for Particular Wills – the particular wills of those demographic groups which have historically been disadvantaged or faced discrimination – while meritocrats are concerned purely with the General Will.
Thus in many ways the alt-right can be interpreted as being our direct opposite, the thesis for our anti-thesis. Both of our movements have one thing in common, disillusionment with the broader right and left wings respectively; that do not adequately represent what we stand for. Another thing the proposed alt-left and alt-right will have in common to a certain degree is that we are both geographically widespread movements. We do not have the numbers in any one particular area at this time to commit to mass demonstrations in the physical world. Accordingly, as the alt-right does, we must focus our strategies at this time on online activism and spreading our message online.
What are the Alt-Right’s strategies?
What meritocrats can do now is to learn from the alt-right. We need to understand the strategies used by alt-righters to forward their ideology; and from that knowledge, derive a workable system of our own. Above all else, the alt-right focuses on the Internet and social media as the mediums of choice for spreading their message. It is clear that the political battlegrounds of the future will be located as much in the online world as in the physical world. Hence, we need to assess the online strategies of the alt-right. One disadvantage we have is that our message is substantially more complicated than the alt-right’s simple appeals to naked racial hatred and tribalism, but all this means is that our strategies need to be more sophisticated than the alt-right’s are.
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Being an online movement, the alt-right’s strengths come from the nature of social media; where it is easy to take on false identities, spread disinformation, and create a hyperreal image of strength in numbers which does not reflect the underlying truth. Some of the most important strategies, in my opinion, stem from these core principles. Once new supporters of the movement have been radicalised via this transmission of information, they are funnelled into sophisticated alt-right social networks and discussion forums hosted on Internet giants such as Reddit, 4Chan and Twitter, and also on less well known websites such as Stormfront, Return of Kings, RooshV, The Daily Stormer, etc.; where they are educated in what the movement stands for in greater detail, and also taught to apply their strategies.
Spreading fake news was one of the cornerstones of the Trump campaign. From accusing Clinton of participation in paedophile rings, to alleging that Trump protesters were being paid for their demonstrations, to claiming that illegal immigrants being bussed in en masse to the polling booths and would sway the vote decisively; the online network of alt-righters effectively created a wildly successful propaganda regime which discredited and demonised political opponents. The more sensational the claim, the more widespread it became; especially since some sense of legitimacy was lent to these fabricated news articles by Trump campaign officials releasing them verbatim to media outlets.
Another primary strategy used by alt-righters, to great effect, is creating alias accounts and fake accounts masquerading as ethnic minorities. The purpose of creating alias accounts, all posting the same basic message, is to lend credibility to the alt-right movement; to make it seem less extreme and radical, and more mainstream and acceptable. If many people seem to believe in it and argue passionately for it, the unconverted can be more easily won over as public discourse is swayed by popularity. This strategy takes the tactical form of up-voting posts, and brigading threads and comment sections across the Internet. It may take place in comments sections of newspaper articles, in social media comment sections, or in general discussion forums which become invaded by alt-righters. Many alias accounts can swamp on one comment, liking or upvoting it and hence sending it to the top of the page and gathering maximum attention. Moreover, these alias accounts also are able to mass down-vote contrary views, condemning them to the bottom of the page and out of sight. This also forms a self-fulfilling prophecy of sorts, as mentioned above, people are more likely to subscribe to an ideology if they are led to believe it is popular and mainstream; as opposed to radical and numerically insignificant. As more and more people join the movement, they are educated in the strategies and go on to utilise them, thus creating a spiral into ever-increasing popularity. One alt-righter making a dozen alias accounts to up-vote his own post may lead to a handful of impressionable bystanders falling for the hype and going on to create a dozen alias accounts each, and so on it grows, at an incredible pace.
A notable example of this strategy in action was seen a few weeks ago in the comments section of an interview hosted on YouTube. The subject of the interview was prominent rap music artist Lil’ Wayne discussing his thoughts on the Black Lives Matter movement in the US. He expressed opinions that were critical of the movement, and alt-righters seized on this opportunity to swamp the comments section with their messages, even going as far as creating fake profiles masquerading as African-Americans endorsing Lil’ Wayne’s message and condemning Black Lives Matter. The impact of this sort of sustained campaign would be to delegitimize Black Lives Matter, both among the African-American and European populations of the United States; and thereby strip it of its force and popular support.
Finally, alt-righters are also very aware of Internet culture and exploit it through the creation of memes and buzzwords. Using the same mass-spamming and brigading mechanisms, they are able to spread these memes and buzzwords and inculcate them into regular mainstream usage. Again, the popularity of memes and buzzwords underscores the perception that the alt-right is far larger, more mainstream, and influential than it really is in terms of numbers.
Planning Alt-Left Strategy
I think the idea of brigading has merit and is very cost and resource effective. The theory behind it is sound: the more popular something appears to be, the more likely people are to get involved with it. This theory is detailed in Wolf or Dog by Adam Weishaupt. Weishaupt wrote that the dominant 5% of a population can sway the remaining 95% because the majority lack the trait of dominance and merely followed the path of least resistance. An unpopular movement is a path of high resistance for a member of the 95%, and hence will be rejected. Conversely, a popular movement should represent a path of low resistance. Our efforts, accordingly, should be focused on creating a hyperreal portrayal of meritocracy, not as a fringe movement consisting only of rational and radical intellectuals, but instead as a mass movement with vast grassroots support.
Brigading also has the advantage that a small number of us, from geographically disparate locations, can still have an enormous impact through well planned, coordinated and executed attacks. If we could, for example, swamp the comments section of a relevant web page with a dozen aliases each, all of them posting positively about 100% inheritance tax and all of them liking/upvoting our own posts, we could generate a strong buzz and sway impressionable people into being intrigued about our cause, and hopefully coming over to join our cause and swell our ranks. Certainly, it can’t hurt to try it. After all, these are the exact same methods by which the alt-right was able to get Trump to the White House. At worst, we collectively may have wasted a few hours going to the trouble of setting up throwaway email accounts and registering on websites using these dummy emails, and then posting our messages. At best we could potentially see our ranks expand exponentially. What do we have to lose?
As for the other main strategy used by the alt-right, I’m not so sure how we go about incorporating it. Posing as our ideological enemies is far more difficult a task than it is for an alt-righter to pose as an ethnic minority, because our enemies are not so culturally and visually distinct. The Old World Order knows no cultures or races, it is only united by a shared vision of dominating everybody else. Furthermore we would have to impersonate wealthy and powerful people who have real identities, as opposed to impersonating John and Jane Citizen who do not actually exist. This would come with a host of legal problems no doubt, and also, gaining legitimacy with impersonated accounts would be almost impossible. Therefore I think we can safely rule this out as a viable strategy for the alt-left.
Finally we look at memes and buzzwords. I’m not so sure we can be effective with memes. The alt-right succeeded because it spawned memes consisting of the most appalling and crude racial humour. Our message is inherently a serious one, and at least to my own non-comedically talented self, is not one that lends itself to humorous memes. What we can instead look at are creating buzzwords. The alt-right’s buzzwords were essentially derogatory insults aimed at detractors and ideological enemies – mainstream conservatives became ‘cuckservatives’, liberals became ‘libtards’ or ‘Social Justice Warriors’, and so on. By mocking their detractors, the alt-right was able to delegitimize them in the popular view, as always by utilizing the swarming tactics outlined above. Perhaps we can also think up of simple words that mock our enemies? Or other strategies not used by the alt-right but still based on online activism?
Conclusion: The Alt-right VS the Alt-Left
The rise of the alt-right is both a worrying trend and one that offers a great opportunity for meritocrats. We can learn from, improve on, and apply their strategies to build our own movement. The dialectic demands the creation of an alt-left to match and refute the alt-right, as an anti-thesis must rise to match a thesis. The ground for this is already ripe: as the alt-right was born out of rejection and disillusionment of the mainstream right, so too will the alt-left be born out of rejecting the mainstream left. We cannot permit liberals, communists, socialists, or other left wing ideologies which do not truck with meritocracy; to usurp us in creating the alt-left. We must seize the moment and strive to make the alt-left our own.
Fredrick Tipton writing for the Apollo Institute of Reason AIR Review©